Moscow, May 19, 2020 — YADRO, a leading Russian technology company (part of X Holding Group), has acquired a 51% stake in notAnotherOne, a developer and manufacturer of innovative consumer and business electronics.
"Our investment in notAnotherOne is an extremely important step in realizing our strategy to enter new markets and expand YADRO's product portfolio. In the world of rapid digital transformation, smart devices are beginning to play a more significant role, including as an integral part of complex information systems. It is vital for YADRO to be capable of designing and manufacturing all elements of the end-to-end technology chain: from infrastructure products to personal computing devices. Our expertise and achievements in creating commercially successful products, as well as our assets in the field of designing semi-conductor products open vast opportunities for multidimensional synergy in expertise between YADRO and notAnotherOne in designing optimized solutions for AI, IoT and 5G networks," said Artem Ikoev, CTO at YADRO.
notAnotherOne is a full-cycle product design house and one of the leading teams in Russia focused on designing, developing and manufacturing end-user devices. It specializes in industrial design, technology research, hardware design, and cloud solution integration. During the last 5 years notAnotherOne has developed and manufactured more than 20 smart devices available for purchase in retail. Among these devices are various smart watches and activity trackers for personal use, as well as smart home, video surveillance, telemetric, and other types of smart devices. notAnotherOne has become a trusted partner in designing, developing and mass manufacturing of different devices to leading international and Russian companies, including MegaFon and Yandex.
In addition, the company developed a portable air quality control monitor for Atmotube
. The device received an Innovation Award at CES 2017, has won wide acclaim internationally and is available for purchase at Amazon.com.
notAnotherOne was founded in 2013 by former Product Design team members at Yota and Yota Devices. notAnotherOne headquarters and the R&D team are located in St. Petersburg, Russia. The company has representative offices in San Francisco, USA, and Schenzhen, China.
"Our strategic partnership with YADRO will enable us to significantly increase the speed of developing and launching innovative products. These products will serve to improve the quality of life by giving people access to modern technologies enabling high-speed data transfer, remote device management, as well as new ways of interacting with each other and information at hand. We plan to expand the list of industries where our devices can be leveraged effectively and develop a product line for enterprise clients," — said Vera Kozyr, CEO at notAnotherOne.