YADRO's OEM business has been a platform on which it has built in-house experience in creating and supplying enterprise-ready infrastructure solutions. The company's engineers bene tted from the experience of collaboration with global technology companies.
Part of YADRO's rapid growth can be attributed to an intelligent partnering strategy. Being an active contributing member of many industry communities and partnering with global technology leaders has shaped YADRO's ability to innovate.
The Emerging Supplier Environment
Addressing Russian local market needs and legislation requirements, YADRO has successfully leveraged the opportunity to support and develop mission-critical server platforms for Russian- owned enterprise suppliers by fulfilling their growing need to become compliant.
Investment into Critical Skills
From its foundation, YADRO has prioritized recruiting high quality engineers with strong experience in enterprise infrastructure. The company has also placed an emphasis on creating a company structure and a culture where engineers are motivated to create innovative solutions with a meaningful business impact.
During the course of just three years YADRO has emerged as a Russian enterprise infrastructure market major player. In an unprecedented development, in 2019 YADRO became the absolute leader of the Russian storage market in terms of capacity shipped (1,360 petabytes), representing market share of 63.8%. In terms of market value, in 2019 YADRO recorded double its previous year's results, taking second place with a share of slightly less than 20%.
The purpose of this document is to explain YADRO's market position and to provide IDC view on how this kind of explosive business growth could occur.
New Market Trends and Challenges
As a solution vendor and hardware manufacturer, YADRO appears to have benefited from this trend of constantly changing customer requirements. It has been able to o er a level of product customization that would be impossible for a traditional global vendor.
A Russian-based vendor has never placed this high in the Russian enterprise storage systems market ever since IDC's research in this sector in Russia began in 1999. The extent to which YADRO has achieved such impressive penetration in a segment historically dominated by the large global vendors, and the speed with which this has occurred is also unprecedented in the history of the Russian enterprise IT market.
To date YADRO's growth strategy has been to leverage the engineering potential of its talented teams and to integrate this with investment in product development while keeping close relationships with key Russian enterprise customers. Having made a good start within the datacenter segment with its server and storage platforms, YADRO's future strategy is to expand its product portfolio into new areas that will most likely generate large future demand volume.