The YADRO Success Factors:
The foundations of YADRO's outstanding growth in 2018 and 2019 came from its OEM business, which was set up in early 2014.
Part of YADRO's rapid growth can be attributed to an intelligent partnering strategy. Being an active contributing member of many industry communities and partnering with global technology leaders has shaped YADRO's ability to innovate.
The Emerging Supplier Environment
Addressing Russian local market needs and legislation requirements, YADRO has successfully leveraged the opportunity to support and develop mission-critical server platforms for Russian- owned enterprise suppliers by fulfilling their growing need to become compliant.
Investment into Critical Skills
From its foundation, YADRO has prioritized recruiting high quality engineers with strong experience in enterprise infrastructure. The company has also placed an emphasis on creating a company structure and a culture where engineers are motivated to create innovative solutions with a meaningful business impact.
During the course of just three years the high technology engineering company YADRO has emerged as a major player in the Russian enterprise infrastructure market. A Russian-based vendor has never placed this high in the Russian enterprise storage systems market ever since IDC's research in this sector in Russia began in 1999.
The purpose of this white paper is to explain YADRO's current market position and to share the IDC's view on how this kind of explosive business growth could occur.
New Market Trends and Challenges
YADRO has product specialists and experts that can devote proportionally much more time to customer issues than can the global hardware manufacturers – especially if issues need to be resolved on site.